“With the new RX100 III model, we’ve added a brighter, wider aperture lens and an impressive retractable OLED EVF, while also utilizing the latest Sony imaging technologies to boost the camera’s processing speed and efficiency. “Sony continues to push the modern limits of engineering and innovation with our Cyber-shot RX family of products” said Patrick Huang, director of the Cyber-shot business at Sony Electronics. The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame α7, α7R and α7S models. SAN DIEGO, – Building on its lineup of acclaimed compact cameras, Sony Electronics has introduced a new addition to its popular Cyber-shot RX series – the pocket-sized RX100 III camera.īased on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS ® Vario-Sonnar T* 24-70mm1 F1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T* coating. New RX100 III Model Features Large-Aperture ZEISS® 24-70mm lens 1, Built-in OLED Viewfinder with ZEISS T* Coating, BIONZ® X processor and more Sony Adds New Pocket-Sized RX100 III Camera to Acclaimed Cyber-shot® RX Line
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